LG CTV Native Ads: Programmatic Buying

Being LG Ad Solutions’ exclusive partner for Greece & Cyprus, we are happy to share that Programmatic Buying of LG CTV native ads is now available!

STEP 1

Prepare the Campaign

First of all, you will need to share with us all campaign details (including budget, flight dates, targeting, etc.) in order to check its feasibility. Moreover, you will need to send us the creatives to ensure they meet LG’s ad specs & content policy standards.

STEP 2

Setup the Campaign

You will need to send us your DSP (DV360 or TTD or Yahoo DSP) and Seat ID, in order for us to create accordingly the PG (Programmatic Guaranteed) deal and share the deal ID with you. Through your DSP you will then be able to set any supported tracking tag(s) and even upload/host the creatives (currently available for TTD or Yahoo DSP)

STEP 3

Run the Campaign

You are now all set up and ready to run the campaign. Keep in mind that, through your DSP, you can also pause/(re)start the campaign whenever needed (always keeping an eye on the flight days, though, in order to deliver in full the guaranteed impressions)

PROGRAMATIC FAQ

  • Which DSPs are currently supported for Programmatic Buying?

    Google DV360 (Display & Video 360), TTD (The Trade Desk) and Yahoo DSP

  • Does LG also support PMP (Private Marketplace) deals?

    Currently, only PG deals are supported

  • Once LG verifies that the creatives are OK, can we upload them via our DSP?

    LG hosts the creatives when working with DV360. For TTD and Yahoo DSP, creatives can be hosted by the advertiser

  • Is there an SLA for Programmatic LG CTV native ad campaigns?

    Yes, all assets must be shared at least 5 days prior to the campaign launch, as the approval process may take time and the assets might need revisions

More questions on LG CTV native ads?

Check out our main FAQ page

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