Every ‘Olympics 2024’ LG CTV ad campaign combines 2 types of home screen display:
- a 3-hours ROADBLOCK (the campaign has 100% SOV over the available TV inventory – the client books the desired date)
- a 17-days ROTATIONAL (the campaign runs in rotation with others, between 12:00 – 00:00 local time, except from the 3h booked Roadblocks).
NOTE: The green color depicts the time zones with scheduled events.
OLYMPICS ’24 LG CTV AD OFFERING
| DATE/TIME | 12:00 - 15:00 | 15:00 - 18:00 | 18:00 - 21:00 | 21:00 - 00:00 | FEATURED EVENTS (21:00 - 00:00) |
| July 26 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | OPENING CEREMONY |
| July 27 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FENCING FINALS |
| July 28 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FENCING FINALS |
| July 29 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FENCING FINALS |
| July 30 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FENCING FINALS |
| July 31 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FENCING FINALS |
| August 1 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FENCING FINALS |
| August 2 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | SWIMMING FINALS FOOTBALL Q-FINAL (M) |
| August 3 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS (incl. 100m W) |
| August 4 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS (incl. 100m M) |
| August 5 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS FOOTBALL S-FINAL (M) |
| August 6 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS BASKET Q-FINAL (M) |
| August 7 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS VOLLEY S-FINAL (M) |
| August 8 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS BASKET S-FINAL (M) |
| August 9 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS BEACH VOLLEY FINALS |
| August 10 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | TRACK & FIELD FINALS BASKET FINAL (M) |
| August 11 | ROTATIONAL | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | CLOSING CEREMONY |