Starting June 1st, LG CTV Native Ads Are Open to All Advertisers – No Minimums, No Limits!
We’re excited to announce that as of June 1st, 2025, LG Connected TV (CTV) native advertising is now accessible to every advertiser — regardless of size or budget. All previous minimum insertion order (IO) and budget requirements have been removed, making it easier than ever to launch impactful CTV campaigns. Whether you’re a global brand or a growing startup, you can now take advantage of premium native ad placements on the big screen without any entry barriers.
RECOMMENDED MEDIA PLANS
3K Plans
Ideal For: Making an instant impact or/and reach a highly-targeted TV audience (e.g. Geo > Athens AND Content Consumption > Sports Fans)
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Rotational | Carousel Only | Broad or Target Audiences | 2 weeks | 170,000 | 2 | 85,000 | CPM | 18 | 3,060 |
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Rotational | All (Carousel, Content Store, Screensaver, Inline, Wedge) | Broad or Target Audiences | 2 weeks | 200,000 | 2 | 100,000 | CPM | 15 | 3,000 |
6K Plans
Ideal For: Making a bigger/ongoing impact or/and reach a broader TV audience (e.g. Demo > Female)
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Rotational | Carousel Only | Broad or Target Audiences | 4 weeks | 335,000 | 2 | 167,500 | CPM | 18 | 6,030 |
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Rotational | All (Carousel, Content Store, Screensaver, Inline, Wedge) | Broad or Target Audiences | 4 weeks | 400,000 | 2 | 200,000 | CPM | 15 | 6,000 |
Note: For ‘Carousel Only’ campaigns, advertisers can also use the ‘Image with Video Overlay‘ format, combining any 16:9 video available along a static banner (see the Ad Specs for more).
TARGETING CRITERIA
Adults 18-35, Adults 35-55, Adults 55+, Male 18-35, Male 35-55, Male 55+, Female 18-35, Female 35-55, Female 55+, Millennials, Working Adults, Parents with Kids, High Income Households
Heavy Streamers, Streaming Viewers Only, Gamers, Sports Fans, Family-Genre Fans, Music Fans, Movie Fans, Action Fans, Reality TV Fans, Comedy Fans, Drama Fans, Sci-Fi Fans
Specific App Users/Subscribers (Amazon Prime, Disney+, YouTube, Spotify, etc.), Newly Activated Devices, Cord-Cutters, SVOD/AVOD Users, TV Sizes (up to 39″, 40-49″, 50-59″, 50-69″, over 70″)
Specific Locations (Cities or Regions)
Specific Internet Service Provider(s)
Did you know that LG CTV Native Ads deliver significantly stronger brand lift compared to YouTube and Facebook video ads? Check out the latest Kantar surveys in Greece to find more!