Plan A (Rotational): Advertise throughout the event
Show your ads from the start (August 27) till the end (September 14) of EuroBasket 2025. Moreover, keep in mind the following:
- The proposed plan is just a recommendation. You can adjust the booked impressions & budget and even request to target a specific audience (e.g. Men, Sports Fans, Heavy Streamers, etc.)
- The campaign can be optimized towards maximizing unique device reach or CTR
- The FC may vary based on various factors, such as the applied targeting, optimization, etc.
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Rotational | Carousel Only | Broad or Target Audiences | 27.08 - 14.09 | 200,000 | 5 | 40,000 | CPM | 18 | 3,600 |
Plan B (Roadblock): Be the only advertiser throughout a specific game
Get 100% SOV for one or more of Greece’s national team games on the Group Stage or/and the highly anticipated Semi-Finals and Final. Moreover, keep in mind that impressions may vary based on the exact day/time, so an additional 15′-30′ extension may be required while an estimated FC would be 250K devices per roadblock:
- August 28: Cyprus vs Bosnia & Herzegovina (18:15 EEST) >> Roadblock: 18:00 – 00:00
- August 30: Cyprus vs Greece (18:15 EEST) >> Roadblock: 18:00 – 00:00
- August 31: Cyprus vs Spain (18:15 EEST) >> Roadblock: 18:00 – 00:00
- September 2: Cyprus vs Georgia (18:15 EEST) >> Roadblock: 18:00 – 00:00
- September 4: Cyprus vs Italy (18:15 EEST) >> Roadblock: 18:00 – 00:00
- September 12: Semi-Final A (18:15 EEST) >> Roadblock: 18:00 – 00:00
- September 12: Semi-Final B (21:30 EEST) >> Roadblock: 18:00 – 00:00
- September 14: Final (21:30 EEST) >> Roadblock: 18:00 – 00:00
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Roadblock | All Placements | Broad | 6H (100% SOV) | 120,000 | NA | NA | CPM | 18 | 2,160 |
Plan C (Rotational + Roadblock): Maximize your awareness & impact
Mix & match rotational and roadblock plans and get the best of both buying options. Advertise throughout the EuroBasket and book the whole inventory for one of Greece’s national team games or/and even the Final.
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | BOOKED IMPRESSIONS | FREQUENCY (WEEKLY) | DEVICE REACH (WEEKLY) | BUYING METRIC | NET CPM (€) | NET COST (€) |
| LG CTV Native | Rotational | Carousel Only | Broad or Target Audiences | 27.08 - 14.09 | 200,000 | 5 | 40,000 | CPM | 18 | 3,600 |
| LG CT Native | Roadblock | All Placements | Broad | 6H (100% SOV) | 120,000 | NA | NA | CPM | 18 | 2,160 |
| 5.760 |