EURO ’24 LG CTV AD OFFERING – ‘GROUP STAGE‘
Every ‘Group Stage’ LG CTV ad campaign combines 2 types of home screen display (100% viewability):
- a 3-hours ROADBLOCK (the campaign has 100% SOV over the available TV inventory – the client books the desired date)
- a 13-days ROTATIONAL (the campaign runs in rotation with others, between 15:30 – 00:30 local time, except from the 3h booked Roadblocks).
NOTE: The green color depicts the time zones with scheduled games.
COST: 10.6K€ | TV IMPRESSIONS DELIVERED: 450,000* (ROADBLOCK ) + 200,000 (ROTATIONAL – TARGETING MALE VIEWERS, HEAVY STREAMERS**) | LG TV DEVICES REACHED: 225,000* (ROADBLOCK) + 100,000 (ROTATIONAL)
BONUS: 300,000 impressions on VIDEO ADS (Instream + Outstream/Native) to be displayed on the most popular websites & apps (sports or/and other).
*close estimate (the exact number will be confirmed a couple of weeks before the event) | ** TV viewers who mainly consume streaming apps and thus they are rarely exposed to linear TV ads
| Date/Time | 15:30 - 18:30 | 18:30 - 21:30 | 21:30 - 00:30 |
| June 14 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 15 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 16 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 17 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 18 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 19 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 20 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 21 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 22 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 23 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 24 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 25 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 26 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
EURO ’24 LG CTV AD OFFERING – ‘ROUND OF 16‘
Every ‘Round of 16’ LG CTV ad campaign combines 2 types of home screen display (100% viewability):
- a 3-hours ROADBLOCK (the campaign has 100% SOV over the available TV inventory – the client books the desired date & time)
- a 6-days ROTATIONAL (the campaign runs in rotation with others, between 15:30 – 00:30 local time, except from the booked 3h Roadblocks).
NOTE: The green color depicts the time zones with scheduled games.
COST: 10.6K€ | TV IMPRESSIONS DELIVERED: 450,000* (ROADBLOCK ) + 200,000 (ROTATIONAL – TARGETING MALE VIEWERS, HEAVY STREAMERS**) | LG TV DEVICES REACHED: 225,000* (ROADBLOCK) + 100,000 (ROTATIONAL)
BONUS: 300,000 impressions on VIDEO ADS (Instream + Outstream/Native) to be displayed on the most popular websites & apps (sports or/and other).
*close estimate (the exact number will be confirmed a couple of weeks before the event) | ** TV viewers who mainly consume streaming apps and thus they are rarely exposed to linear TV ads
| Date/Time | 15:30 - 18:30 | 18:30 - 21:30 | 21:30 - 00:30 |
| June 27 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| June 28 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| June 29 | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| June 30 | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| July 1 | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| July 2 | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
EURO ’24 LG CTV AD OFFERING – ‘QUARTER-FINAL‘
Every ‘Quarter-Final’ LG CTV ad campaign combines 2 types of home screen display:
- a 3-hours ROADBLOCK (the campaign has 100% SOV over the available TV inventory – the client books the desired date & time)
- a 4-days ROTATIONAL (the campaign runs in rotation with others, between 15:30 – 00:30 local time, except from the booked 3h Roadblocks).
NOTE: The green color depicts the time zones with scheduled games.
COST: 11.6K€ | TV IMPRESSIONS DELIVERED: 450,000* (ROADBLOCK ) + 200,000 (ROTATIONAL – TARGETING MALE VIEWERS, HEAVY STREAMERS**) | LG TV DEVICES REACHED: 225,000* (ROADBLOCK) + 100,000 (ROTATIONAL)
BONUS: 350,000 impressions on VIDEO ADS (Instream + Outstream/Native) to be displayed on the most popular websites & apps (sports or/and other).
*close estimate (the exact number will be confirmed a couple of weeks before the event) | ** TV viewers who mainly consume streaming apps and thus they are rarely exposed to linear TV ads
| Date/Time | 15:30 - 18:30 | 18:30 - 21:30 | 21:30 - 00:30 |
| July 3 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 4 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 5 | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| July 6 | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
EURO ’24 LG CTV AD OFFERING – ‘SEMI-FINAL‘
Every ‘Semi-Final’ LG CTV ad campaign combines 2 types of home screen display (100% viewability):
- a 3-hours ROADBLOCK (the campaign has 100% SOV over the available TV inventory – the client books the desired date)
- a 4-days ROTATIONAL (the campaign runs in rotation with others, between 15:30 – 00:30 local time, except from the booked 3h Roadblocks).
NOTE: The green color depicts the time zones with scheduled games.
COST: 12.6K€ | TV IMPRESSIONS DELIVERED: 450,000* (ROADBLOCK ) + 200,000 (ROTATIONAL – TARGETING MALE VIEWERS, HEAVY STREAMERS**) | LG TV DEVICES REACHED: 225,000* (ROADBLOCK) + 100,000 (ROTATIONAL)
BONUS: 400,000 impressions on VIDEO ADS (Instream + Outstream/Native) to be displayed on the most popular websites & apps (sports or/and other).
*close estimate (the exact number will be confirmed a couple of weeks before the event) | ** TV viewers who mainly consume streaming apps and thus they are rarely exposed to linear TV ads
| Date/Time | 15:30 - 18:30 | 18:30 - 21:30 | 21:30 - 00:30 |
| July 7 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 8 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 9 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
| July 10 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [AVAILABLE TO BOOK] |
EURO ’24 LG CTV AD OFFERING – ‘FINAL‘
The ‘Final’ LG CTV ad campaign combines 2 types of home screen display (100% viewability):
- a 3-hours ROADBLOCK (the campaign has 100% SOV over the available TV inventory)
- a 4-days ROTATIONAL (the campaign runs in rotation with others, between 15:30 – 21:30 local time).
NOTE: The green color depicts the time zone with the scheduled game.
COST: 15K€ | TV IMPRESSIONS DELIVERED: 450,000* (ROADBLOCK ) + 300,000 (ROTATIONAL – TARGETING MALE VIEWERS, HEAVY STREAMERS**) | LG TV DEVICES REACHED: 225,000* (ROADBLOCK) + 150,000 (ROTATIONAL)
BONUS: 400,000 impressions on VIDEO ADS (Instream + Outstream/Native) to be displayed on the most popular websites & apps (sports or/and other).
*close estimate (the exact number will be confirmed a couple of weeks before the event) | ** TV viewers who mainly consume streaming apps and thus they are rarely exposed to linear TV ads
| Date/Time | ROTATIONAL | 18:30 - 21:30 | 21:30 - 00:30 |
| July 11 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 12 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 13 | ROTATIONAL | ROTATIONAL | ROTATIONAL |
| July 14 | ROTATIONAL | ROTATIONAL | ROADBLOCK - 100% SOV [BOOKED] |