With 86% of the Millennials using their smartphone for gaming* and most of the Zoomers choosing mobile game ads as the preferred ad type** (54%) – more than social media ads (13%), banner ads (11%) and other online ad formats, In-Game Ads seems like the most appropriate and attractive digital channel for advertising this Xmas.
Moreover, based on the fact that short videos are the most popular type of ‘brand content’ for both Millennials* and Zoomers** (above memes & social posts), Acrossmedia241 now offers in-game video & audio ads, leveraging its partnership with the biggest global in-game ad vendors (Adverty, Anzu, Bidstack, Frameplay, Gadsme).
*2021: Millennial Edition – The Modern Mobile Gamer (Tapjoy, 2021)
**2021: Gen Z Edition – The Modern Mobile Gamer (Tapjoy, 2021)