In-Game Ads: A unique campaign & case study for COSMOTE

The use of innovative and non-intrusive ad formats has become a key objective for all brands that want to be authentic and stand out from the digital crowd, while respecting the user/consumer experience.

Thus, COSMOTE in collaboration with Mindshare and Acrossmedia241, leveraged In-Game Advertising in an impressive digital campaign, for What’s Up brand!

By targeting the right gaming audience, these personalized ads are being optimally viewed by the users within the context of each online game – and from any device – without the need to pause or interrupt the game.

The campaign was implemented by Acrossmedia241, during November – December 2021, while it is the first one in Greece to leverage the available features of the most powerful global in-game ad platforms (including Admix, Adverty, Bidstack) as well as those of Yahoo DSP.