[Greece] Yahoo Advertising

Important Notes:

• All above formats can run via standalone or combined offerings (e.g. clients can choose only Yahoo banner ads)
• Yahoo Edge-2-Edge and Mail Login are only available through Acrossmedia241 Managed Services (they cannot be bought by any 3P ad platform)
• Provided there are enough avails to cover each campaign needs, we can apply standard audience targeting (demographics, interest, etc.) or/and advanced targeting criteria, including: day parting, device type, OS, browser, etc.)

Leveraging Yahoo 1P data, we can create and use unlimited custom target audiences to cover any campaign need. This means cookie-based changes have little effect on our targeting capabilities, enabling brands to seamlessly reach people across all devices in a post-cookie world.

For example, we can create a wide variety of audiences – that are EXCLUSIVELY available through Acrossmedia241 and cannot be reached by any 3P ad platform – targeting all the devices via which Yahoo Mail users receive domain-based emails (e.g. newsletters, online receipts, etc.) from a specific brand or/and its competitors.