Acrossmedia241 and Verizon Media have received 1 Gold (Online Presence) & 1 Silver (Advertising Campaign) in Tourism Awards 2021 for planning & running an innovative online campaign for GNTO.
The campaign – that took place in 15 different countries – leveraged Verizon Media’s custom travel audiences created just for GNTO along with a mix of exclusive, premium ad formats (Brand Stories, Native Standard Ads, Yahoo/AOL Mail Login Ads), resulting in outstanding KPIs (including 204% delivered/booked total impressions, 1.9% interaction rate for Brand Stories, 0.45% CTR for Native Video Ads).
The event was held in Zappeion Megaron on June 3rd, 2021, and the Acrossmedia241 team (Irini Sacha, Georgia Koutroumanou, Chris Basios) was there to receive the awards.
