Having as a key objective the increase of brand awareness in the international tourism market, Domes Resorts – the Greek luxury hospitality group – trusted DOOH (Digital Out Of Home) as a modern and innovative advertising channel.
As part of the DOOH ad campaign that took place in Germany in May 2023, hundreds of thousands of people had the opportunity to see and interact (via QR code) with the impressive video ads promoting Domes Aulūs and Domes Noruz.
The campaign was designed by the award-winning Digital Agency MEDIACUBE in collaboration with Acrossmedia241, the exclusive partner of Hivestack (Best DOOH Solution, DigiZ Awards, 2022) in Greece & Cyprus.
It is worth noting that, in order to maximize visibility and reach, the campaign comprised numerous digital screens coming from some of the most important DOOH Media partners in Germany (Goldbach, HYGH, Media Impact, and more), as well as various venues (Malls, Restaurants, etc.) in the selected target areas.
The impact of the DOOH campaign was also impressive, as – combined with the ads running concurrently on other digital media (Google Display, Social Media, etc.) – it led to a YoY increase exceeding 400% in online searches from Germany for both advertised hotel brands.