Conversational Ads are part of the ‘Brand Experiences’, a suite of high-impact, interactive ad formats that also include Brand Storiesand Moments.
Conversational Ads are a two-way, feature-rich experience that leverages the preferred communication interface of billions of users to drive active attention with your audience. And that’s the type of attention that gets people to ask/answer questions and build paths towards discovering your content. Allow your audience to choose their own path from Discovery to Action with a choose-your-own-adventure timeline that puts them in control of the flow and pace of the narrative.
Conversational Ads are available for programmatic buying (either as in-feed 300×600 banners or 970×250 billboards), while they can also be used as landing pages.
Why Conversational Ads
Enabling Conversational Ads, brands can deliver an experience that’s entirely familiar to users, while leveraging a wide range of different creatives (including images & videos), based on user interaction!
people globally use messaging apps, every day*
the average time users spent on WhatsApp, every month*
text messages sent, every minute*
Click on the images below to interact with the ads and get a better understanding of Conversational Ads functionality.