Insights

With 86% of the Millennials using their smartphone for gaming* and most of the Zoomers choosing mobile game ads as the preferred ad type** (54%) – more than social media ads (13%), banner ads (11%) and other online ad formats,

Iván Markman, Chief Business Officer @ Verizon Media, shares some observations and thoughts on what to expect and, more importantly, how we shop, play, and show up in 2021. 1. Adtech is hot again A lot, actually. The record pace of cord-cutting and CTV adoption is continuing to accelerate budget flows from TV to advanced…

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