BRIGHTROLL DSP

The BrightRoll DSP drives efficient programmatic buying for video, display and native advertising, leveraging exclusive access to Oath|Yahoo data and insights from one billion people to target the right audience. With more than 165 billion data points a day, the BrightRoll DSP is working for advertisers, solving their toughest challenges and driving results.

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EXCLUSIVE OATH|YAHOO DATA

Gain exceptional audience insights with exclusive access to Oath|Yahoo Audience Data.

CROSS-CHANNEL TARGETING

Reach viewers across devices through video, display, and native ads.

FULL TRANSPARENCY

Know and control exactly where your creative appears, down to individual URLs.

ADVANCED AUDIENCE TARGETING

With BrightRoll DSP’s Audience Builder and exclusive access to Oath|Yahoo’s data sources like mobile analytics, email, user registration, search, Oath|Yahoo apps, and content consumption, you can use deep insights to build your audiences easily.

STREAMLINED CAMPAIGN MANAGEMENT

BrightRoll DSP’s reporting dashboard gives you results in real time, with full transparency into every campaign parameter, while the advanced technology will automatically optimize campaigns for peak performance.

LATEST BRIGHTROLL NEWS

BrightRoll helps advertisers fully control where their ads appear
BrightRoll helps advertisers fully control where their ads appear 780 439 Acrossmedia241

In the world of programmatic advertising, brands are challenged to balance reaching audiences where they consume media, with having ads…

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BrightRoll DSP proves to be really effective against bot traffic
BrightRoll DSP proves to be really effective against bot traffic 1024 683 Acrossmedia241

Advertising fraud encompasses many activities, from impression laundering to domain masking. But, the bulk of digital ad fraud comes from…

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BrightRoll DSP’s Audience Builder makes Yahoo data work for you
BrightRoll DSP’s Audience Builder makes Yahoo data work for you 1024 682 Acrossmedia241

Data, data, data—our industry talks about it a lot, but only because it’s important in programmatic advertising and key to…

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