As video ad formats attract increasing attention as a medium and channel for brands to captivate audiences, it is less known for generating actionable responses compared to other ad formats. Using Brand Frame, brands can now boost their storytelling by taking users from experience to action through a clearer path to conversion (lead, purchase, etc) while also emphasizing brand visuals and messaging.
Branded Frames are available for videos up to 30 seconds, allowing complementary graphics, text ad copies, and CTA buttons to be added and displayed seamlessly alongside a minimized frame of the running video, over the last 1/3 of the video duration.