Brand Stories

Yahoo is bringing social media’s most popular format to the open web

With over 1 Billion Daily Users, across platforms like Snapchat, Facebook and Instagram, Stories are by far the fastest-growing areas of online communication today. Brand Stories are self-contained brand experiences that immerse audiences into a dynamic environment.

They can be used as destination pages, embedded in the content or served programmatically (through Yahoo Native & Yahoo DSP platforms) into expandable display units. The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.

Brand Stories

Visit our dedicated website and discover everything you need to know about our premium Brand Storytelling format

Available Visual Elements
Video Content
Images & Charts
Social Cards
Shoppable Tags
Shoppable Series
Shopping Cart Links
Quizzes & Polls
Content Portfolio
GR campaigns