Brand Stories

Brand Stories are part of the ‘Brand Experiences’, a suite of high-impact, interactive ad formats that also include Conversational Ads and Moments.

With over 1 Billion Daily Users, across platforms like Snapchat, Facebook and Instagram, Stories are by far the fastest-growing areas of online communication today. Brand Stories are self-contained brand experiences comprising one or more sequential ad panels that immerse audiences into a dynamic environment.

They can be used as destination pages, embedded in the content or served programmatically into (expandable or not) display units. The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.

Leveraging various different visual elements & eCommerce features, advertisers & brands can rely on Brand Stories to maximize brand awareness and drive online traffic, leads & sales on everyday campaigns or special events (e.g. Black Friday).