Yahoo is bringing social media’s most popular format to the open web
Brand Stories: Intro
With over 1 Billion Daily Users, across platforms like Snapchat, Facebook and Instagram, Stories are by far the fastest-growing areas of online communication today.
Brand Stories are self-contained brand experiences that immerse audiences into a dynamic environment.
They can be used as destination pages, embedded in the content or served programmatically (through Yahoo Native & Yahoo DSP platforms) into expandable display units.
The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.
