Brand Stories

Yahoo is bringing social media’s most popular format to the open web

Brand Stories: Intro

With over 1 Billion Daily Users, across platforms like Snapchat, Facebook and Instagram, Stories are by far the fastest-growing areas of online communication today.
Brand Stories are self-contained brand experiences that immerse audiences into a dynamic environment.

They can be used as destination pages, embedded in the content or served programmatically (through Yahoo Native & Yahoo DSP platforms) into expandable display units.

The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.

Brand Stories: News Authority

consumers are more like to prefer professional news vs. social media

Source: State of the Connected Customer, 2019
consumers say they feel more favorable to brands they see advertising on news they can trust
Source: Yahoo, Coronavirus consumer study, March 2020

Brand Stories: Formats

Shoppable Tags

Shopping Cart Links

Shoppable Series

Quizzes & Polls

Content Portfolio

Brand Stories: Native Advertising

Brand Stories: Display Advertising

Greek Campaigns