With over 1 Billion Daily Users, across platforms like Snapchat, Facebook and Instagram, Stories are by far the fastest-growing areas of online communication today.
Brand Stories
Verizon Media is bringing social media’s most popular format to the open web
Brand Stories: Intro
Verizon Media Brand Stories are self-contained brand experiences that immerse audiences into a dynamic environment.
They can be used as destination pages, embedded in content or served programmatically (through Verizon Media Native & Verizon Media DSP platforms) into expandable display units.
The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.
They can be used as destination pages, embedded in content or served programmatically (through Verizon Media Native & Verizon Media DSP platforms) into expandable display units.
The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.
Brand Stories: News Authority
50%
consumers are more like to prefer professional news vs. social media
Source: State of the Connected Customer, 2019
29%
consumers say they feel more favorable to brands they see advertising on news they can trust
Source: Verizon Media, Coronavirus consumer study, March 2020
Brand Stories: Formats
Video Content

Images & Charts

Social Cards

Forms

Attachments
Shoppable Tags

Shopping Cart Links

Shoppable Series

Quizzes & Polls

Content Portfolio

Brand Stories: Native Advertising

Brand Stories: Display Advertising
