Yahoo is bringing social media’s most popular format to the open web
Brand Stories: Intro
With over 1 Billion Daily Users, across platforms like Snapchat, Facebook and Instagram, Stories are by far the fastest-growing areas of online communication today.
Brand Stories are self-contained brand experiences that immerse audiences into a dynamic environment.
They can be used as destination pages, embedded in the content or served programmatically (through Yahoo Native & Yahoo DSP platforms) into expandable display units.
The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and more.
consumers are more like to prefer professional news vs. social media
Source: State of the Connected Customer, 2019
29%
consumers say they feel more favorable to brands they see advertising on news they can trust
Source: Yahoo, Coronavirus consumer study, March 2020
Brand Stories: Formats
Video Content
Images & Charts
Social Cards
Forms
Attachments
Shoppable Tags
Shopping Cart Links
Shoppable Series
Quizzes & Polls
Content Portfolio
Brand Stories: Native Advertising
Brand Stories: Display Advertising
Greek Campaigns
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