Brand Stories: Media first campaign in Greece by Unilever & Initiative for Dove

Following its ongoing investment in innovation, Verizon Media introduces Brand Stories, a new mobile-first ad format that brings Social Media’s favorite format to the open web, while transforming it into a one-of-a-kind digital experience that users can enjoy & interact with through Verizon Media O&O media (Yahoo, AOL, MSN, etc) as well as the most popular Greek & international websites.

Creativity in Brand Stories has no limits, as brands can incorporate unlimited visual elements (video, polls, quizzes, forms, shoppable tags, etc.) and tell their own story in a unique way, taking user’s experience to a whole new level.

Unilever and Initiative Media have recently launched Brand Stories – for the first time in Greece – in an impressive digital campaign, for Dove. The campaign is implemented by Acrossmedia241 (exclusive partner of Verizon Media in Greece & Cyprus).