[ Boost your Sales ] Create & Target Exclusive GR Audiences

EXCLUSIVE AUDIENCE BUILDING & TARGETING BEYOND 3P COOKIES

Data is the key to an effective advertising strategy, but a single data point alone is worthless. Moreover, as privacy concerns & protocols have a huge impact on the market and third-party cookies are already restricted in Safari and Firefox, which represent around 20% of the market share in Greece*, advertisers & brands cannot afford to wait. Thus, first-party data has once again become incredibly valuable.
(*StatCounter, September 2021)

Yahoo DSP (and its proprietary Identity Graph) leverages first-party data signals to identify your target audience across devices. We see signed-in user activities across multiple dimensions – from Yahoo O&O websites & apps (Yahoo Mail, Yahoo News, Yahoo Finance, etc) to mobile app data (from Flurry) and search, that attract nearly 1B people every month globally (4M in Greece).

This means cookie-based changes have little effect on our targeting capabilities, enabling you to seamlessly reach people across all devices in a post-cookie world. What's more, we can use all these data to build & target exclusive audiences for different business verticals and brands.

RETAIL TARGETING

Electronics Stores

Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including Plaisio, Public, MediaMarkt, and more).

Supermarkets

Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including AV Vassilopoulos, My market, Masoutis, and more).

FINANCIAL SERVICES

Banking

Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including Piraeus Bank, NBG, Alpha Bank, Eurobank, and more).

CONNECT ID: A GLOBAL POST-COOKIE TARGETING STANDARD

Yahoo ConnectID supports advertisers and publishers as the digital landscape evolves away from third-party cookies, giving them a way to manage, reach and monetize online audiences while also safeguarding consumer privacy.

Yahoo ConnectID has been integrated by over 3,000 publisher domains, including Cafe Media, Maven and Newsweek, among many more. Over 200 advertisers and agencies are directly activating their first-party data through the identifier. Yahoo ConnectID is integrated within the Yahoo DSP and available and leveraged by all advertisers within the platform.