Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including Sephora, Galerie de Beaute, Hondos Center, and more).
EXCLUSIVE AUDIENCE BUILDING & TARGETING BEYOND 3P COOKIES
Data is the key to an effective advertising strategy, but a single data point alone is worthless. Moreover, as privacy concerns & protocols have a huge impact on the market and third-party cookies are already restricted in Safari and Firefox, which represent around 20% of the market share in Greece*, advertisers & brands cannot afford to wait. Thus, first-party data has once again become incredibly valuable.
(*StatCounter, September 2021)
Yahoo DSP (and its proprietary Identity Graph) leverages first-party data signals to identify your target audience across devices. We see signed-in user activities across multiple dimensions – from Yahoo O&O websites & apps (Yahoo Mail, Yahoo News, Yahoo Finance, etc) to mobile app data (from Flurry) and search, that attract nearly 1B people every month globally (4M in Greece).
This means cookie-based changes have little effect on our targeting capabilities, enabling you to seamlessly reach people across all devices in a post-cookie world. What’s more, we can use all these data to build & target exclusive audiences for different business verticals and brands.
HIGHLIGHTED VERTICAL: BACK 2 SCHOOL
RETAIL TARGETING
Electronics Stores
Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including Plaisio, Kostsovolos, MediaMarkt, and more).
Supermarkets
Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including Vassilopoulos, My market, Masoutis, and more).
Beauty Stores
Pharmacies
Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including bestpharmacy.gr, pharmacy295.gr, boxpharmacy.gr, and more).
TRAVEL & LEISURE TARGETING
Travel & Tourism
Target real international & local users who have subscribed to or purchased online from your brand or/and competitors (including Tripadvisor, Booking, Airbnb, Trivago, and more).
Air Travel
Target real international & local users who have subscribed to or purchased online from your brand or/and competitors (including Aegean Airlines, Sky Express, Ryanair, and more).
FINANCIAL SERVICES
Banking
Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including Piraeus Bank, NBG, Alpha Bank, Eurobank, and more).
CONSUMER SERVICES
Food Delivery
Target real GR users who have subscribed to or purchased online from your brand or/and competitors (including efood, Box, Wolt, and more).