Back 2 School Exclusive Offering (2025)

CTV plays a central role at almost every omnichannel campaign. As Back-to-School purchases are often household decisions involving multiple people, CTV lets you reach not only the key decision-makers but also those who influence them.

A Back-to-School strategy that starts with CTV can help build strong awareness for your products & services. As consumers open their TVs, ads can naturally capture attention, offering an engaging, high-impact format that leaves a lasting impression.

While CTV has traditionally been used as a top-of-funnel channel, the rise of interactive creative experiences is expanding its role. When paired with the right creative, CTV is increasingly becoming an effective lower-funnel tool as well, making it a powerful, full-funnel channel for driving results.

Whether you are planning to run a native, display or video online campaign, you can leverage our exclusive ‘Yahoo Mail’ 1P data & audiences. By using your brand’s or your competitors’ core Back-to-School shoppers as a seed audience, we can accurately scale to more high-intent consumers — leveraging Yahoo robust data across search, mail, purchase behavior, and more.

Commerce data offers deep insights into consumer behavior, purchasing patterns, product preferences, and more. These addressable audiences present a valuable opportunity for advertisers to deliver highly effective targeting at or near the point of purchase, driving real sales and maximizing the impact of your Back-to-School strategy.

In gaming, advertisers can get extremely close to the end consumer. There aren’t many media that offer such an intimate and personal experience. Gamers are fully immersed; often involved in long gameplay sessions with extremely high attention levels. The more engaged and entertained they are by the content, the more willing they are to spend time, as well as money.

Leveraging our exclusive partnership with LG Ad Solutions and iion, we can reach Gamers across environments (In-Game, Around-the-Game), formats (Audio, Display, Video) and devices (including Connected TV, Mobile and Desktop) and even target them further, based on various criteria (including Demographics and Interests).