Native

formerly Yahoo Gemini
Native, from Verizon Media’s Ad Platforms, follows the same form and functionality of Gemini but with a brand new look and feel.
Verizon Media Ad Platforms is the only marketplace that offers search and native advertising in one advertising platform. Our native solutions empower you with insightful data, brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns that really drive results.
The combination of Verizon Media's premium owned-and-operated sites, along with its publishing partners, set the brand apart from other native ad networks, as well as single site solutions. Your ads appear alongside premium content and mobile experiences, enabling you to align your brand with relevant content that directly connects with users. You also get to take advantage of tremendous scale, with 60+ billion monthly global native impressions across our network.
2B
Ad impressions per day
1B
Monthly active users
165B
Daily intent signals

AD FORMATS

Search Ads

Search ads are highly-relevant ads that reach searchers on Yahoo at the moment of intent.

Yahoo Search serves over 100B unique searches per year; 22% of the searchers can't be found on other engines.

Image Ads

Native image ads are image-rich ads that fit the form and function of the content around them, such as within the content stream on leading Oath properties, apps, and third-party publishers.

Compared to traditional display, native ads lift brand-related searches up to 3.6X, and site view-through up to 3.9X

Results from attribution studies show that native ads accounted for an average 30% of incremental online conversions, more than double the conversions driven by the next largest tactic.

Yahoo Mail Ads

Native Yahoo Mail ads turn the prominently placed top ad in the user’s inbox into a truly native ad that can be read, saved, or forwarded, just like an email.

Yahoo Mail ads have shown click-through rates as high as 4x industry averages..

App Install Ads

App marketing uses native image and video ads to reach over 650M mobile users across a massive mobile network of over 1,000 apps, including Yahoo, AOL, Tumblr, and top syndication partner apps.

App users acquired with video ads have up to 43% more sessions compared to an average user.

Ads for apps are effective at prompting re-engagement — even if users saw the ads but did not click through, they were 11% more likely to reuse the app.

Tumblr-sponsored Ads

Tumblr-sponsored posts feature the same native engagements from Tumblr such as like, reblog, and follow that brands value greatly.

Oath's data makes it easy for brands to reach the right audiences at scale with these seamless, impactful native ads that drive engagement.