forrmerly BrightRoll
With more than 165 billion data points a day, Verizon Media DSP (Demand Side Platform) is helping advertisers overcome marketing challenges and drive results.
Our data-driven approach, access to premium inventory and an advanced machine-learning optimization system work together to help us reach precise audiences across all formats and devices.

Why Verizon Media DSP

Identity at the core
Our best in class identity graph and first party data connects the dots in a post-cookie world.
Smarter performance
Machine learning that drives performance, with no hidden fees or pricing inefficiencies.
Exclusive inventory
Exclusive reserved access to Verizon Media & Microsoft properties and the largest premium native marketplace.